What is a brief?

No, it’s not just a skimpy pair of men’s under-garments, but a written document outlining an upcoming design job between a design team and the client. It generally contains an outline of the project, what deliverables are expected, timescales and the responsibilities of the individuals involved. It serves as an essential point of reference for all parties and ensures that any potential function or design issue can be ironed out, prior to commencement of the work.