5 Digital Marketing New Years Resolutions
1: Do a Digital Marketing Audit
Do you know how well you are performing now with your digital marketing? Are you clear on what your priorities should be for 2017? The ones that will give you most impact in line with your business objectives and most “bang for your buck?” Some key things to check out in your audit include:
- Are you thinking “Mobile First”? Is your website mobile optimised and have you ensured that the user experience on a smartphone is smooth and easy?
- Have you performed a basic SEO check on your website (Google “Free Website Analyser” for a starting point)
- Do have an app like Yoast installed to help you begin to improve your SEO performance?
- Have you done any keyword research? Do you know what keywords you think will perform best? Do you have relevant keywords in your content?
- How is your social media performing regarding engagement?
- How much attention are you giving to content strategy?
- Are you regularly checking the performance of all your digital marketing and then tweaking it accordingly?
Always remember – it doesn’t matter how fabulous your website looks if no one finds it or once they find it they don’t stay engaged in it.
2. Get up to speed with & keep up to date with Digital Marketing Trends.
Round Creative found that 2016’s major trends were that it is increasingly a Mobile First and Video First world. If your online presence is not already mobile optimised and your marketing thinking about how you look and work on a smartphone, then this is something to look at ASAP. It is also increasingly important to be using video whenever and where ever possible. Creating video doesn’t have to be a scary prospect, with an iPhone and some creativity it doesn’t need to cost the earth and can create great results.
So what are the trends for 2017 going to be and will you be ready? If it is not already, I would guess that 2017 will be a “Content First” year. Content strategy as the keystone of your digital marketing strategy. If you are not putting time and money into creating killer content and then distributing it and publicising it well, you will be missing out.
3. Create a Digital Strategy
What are the objectives of your online marketing activities? Do you know if you are moving closer or further away from your goals? Are you sure that your marketing activities are in line with your business objectives? Creating a digital strategy will help you be clear about where you are now, where you want to be and how you are going to get there. You can then easily measure your progress against this strategy and continually improve it year on year.
Digital agencies like Round Creative can often offer a great Digital Marketing Strategy program to help you create and implement a strategy that is realistic and impactful and grows with your company.
4. Start some good Digital Habits
Here are some quick tips for top habits to try.
A) Set up a performance review process. Regularly report on and analyze your digital marketing performance so you can know if your digital marketing strategy and tactics are working.
B) Update your blog regularly (once per week minimum) & ensure that the content is fun and engaging for clients.
C) Create and use infographics – an awesome way to put a fresh spin on content. What facts do people not know about your industry? How can you demonstrate your USP? What is likely to get people talking?
D) Try a new social media platform – Just because we see the big three every day (Facebook, Twitter, and Instagram) doesn’t mean they are the only ones out there. They might not even be the platforms your audience are using. Find out what other platforms are up and coming. Can you be the first to dominate the next Twitter?
5: Hire a professional creative and digital agency to fill the gaps
Before investing in and coming to work at Round Creative, I founded and ran a travel company in Guatemala, Central America: www.viaventure.com For years we struggled with trying to do our own branding, website, and graphic design. We also tried some local companies that didn’t really understand what was required to market to luxury travel professionals in countries like the UK, USA, and Australia.
One day we started working with Round Creative for all our branding, brochures, magazines, websites, apps and travel technology. It was such a relief to hand over work to people who create professional, innovative marketing materials that make a real impact. A company that we could trust to carry our brand across everything we do and who make helpful suggestions. Experts in a diverse range of services who always keep us up to date with the latest trends and technology.
It may cost money but outsourcing the bits of your digital and traditional marketing that you don’t currently have the resource for can ultimately be more cost effective for your business.
Blog by: Becky Harris
Becky is featured on our Secret Lives of Round Creative” blog post as “Levison Wood”